Ted Brader


Ted Brader is an assistant professor in the Department of Political Science at the University of Michigan and a faculty associate at the Center for Political Studies in the Institute for Social Research.

Professor Brader's research and teaching interests include political psychology, political communication, public opinion and voting behavior, campaigns and elections, and political parties. Although his primary expertise is in American politics, his general concern with questions of political psychology and communication leads to research in comparative politics as well. Professor Brader has recently finished a book, Campaigning for Hearts and Minds (University of Chicago Press 2006), on the impact of emotion in campaign advertising. This line of research continues with analysis of new data on the strategic use of emotion in ad campaigns and its impact on what citizens learn, how they choose a candidate, and whether they vote. He has begun a second project, funded by the National Science Foundation, to investigate how public debate shapes popular responses to globalization and international terrorism. The research focuses on how the framing of these issues influences policy preferences and political behavior by triggering specific emotions and group identities. A third major project seeks to improve our understanding of the nature and origins of party identification by using survey and experimental evidence to study its development among voters in relatively new democracies, such as those of Eastern Europe. In a number of smaller studies, Professor Brader is also conducting research on public opinion following the September 11 terrorist attacks, incumbency advantage in congressional elections, gender stereotypes about emotional appeals, and evaluations of the president during periods of scandal.

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